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Know Your WHO: charity water

April 23, 2013 By Mike Farag Leave a Comment

I attended BIG KC, a two-and-a-half day event that aims to inspire, educate and celebrate the entrepreneurial ecosystem in the heart of the Midwest. Produced by Silicon Prairie News, the conference started as Big Omaha as early as 2010 and this was their first year in KC.

Good event, overall. But honestly, I love more interaction and some of the speakers weren’t as prepared to share their content or story as they could have been. They missed their WHY and WHO.

There were a few who didn’t – one whom I’ve admired for several years: Scott Harrison from charity: water. He started with a simple presentation formula:

  1. Tell them what you’re going to tell them
  2. Tell them
  3. Tell them what you told them and ask them to come with you

He wove his personal story with the story of the water crisis and put a face on the people who where engaged in helping. We could see ourselves in those pictures and stories. It’s not rocket science: we all want to be part of something bigger than ourselves and we innately want to join others who are as passionate as we are about something specific. Scott did a great job of engaging the audience with that fact.

 

 

It puts a personal picture on a very serious issue: WHY Scott does what he does. Perhaps even more impactful is WHO is engaging in this effort to impact the world. It’s not difficult to identify people and groups that have similar qualities. I’m not talking about simple demographic qualities, but behavioral and personal passions.

At Fervor, we call this WHO: The People Strategy. It’s diving into the top three people groups you and your organization work with and want to replicate. Not everyone, just the ones who your story clicks with, the ones who give you and your organization energy. These are your advocates.

Yes, it means that you leave some people out. Thats okay. In fact, it’s imperative in order to grow.

Knowing your WHO lets you tell their story and gather more of them.

 

Filed Under: Advice That Matters, Featured, Fervor Tagged With: Advice, Change, Do Something, Fervor, Mike Farag, Who

The Missing Circle: Know Your WHO

April 19, 2013 By Mike Farag 1 Comment

“People don’t buy what you do, they buy WHY you do it” – Simon Sinek

If you haven’t seen or heard of Simon Sinek, you need to. His video is totally worth 18 minutes of your life. It could change your business.

Simon prescribes his “Golden Circle” and tells us to start with why. This works. Mission, Vision, Values are great. They can sound stoic and static and end up hanging on a wall somewhere instead of residing in our hearts and minds. Many times, stopping there leaves us wondering: how does it relate to me? I have reworked Simon’s golden circle as a simple way to help people and organizations really explain their story.

Copyright Mike Farag

In my corporate days, we would spend millions of dollars, time, and energy trying to delineate market segments with; quantitative, demographic and even some behavioral data. And that’s where the missing circle comes in. It’s where the rubber meets the road.

Why, How and What are key elements to understanding and communicating a person or business’ story. But who do we tell that story to and how should we tell it? With so many channels available to us today, how do we know which to use without knowing who our best clients are?

 

WHY + WHO = Amazing Results

I have seen it. Why is powerful. Why works.  It might be easy to think of it this way: Why is 15,000 foot view, How is 10,000, What is 5,000 and Who puts the plane on the ground.

It starts with why, it ends with who.

Filed Under: Advice That Matters, Fervor Tagged With: Change, Do Something, Fervor, Mike Farag, Who

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An Ex Corporate Climber turned Entrepreneur (Founder of Fervor). An Adventure Junkie. A Reader. A Passionate Advocate for Change and Impact. Married to Kim and Coffee. On A Mission of Self Discovery...
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