“People don’t buy what you do, they buy WHY you do it” – Simon Sinek
If you haven’t seen or heard of Simon Sinek, you need to. His video is totally worth 18 minutes of your life. It could change your business.
Simon prescribes his “Golden Circle” and tells us to start with why. This works. Mission, Vision, Values are great. They can sound stoic and static and end up hanging on a wall somewhere instead of residing in our hearts and minds. Many times, stopping there leaves us wondering: how does it relate to me? I have reworked Simon’s golden circle as a simple way to help people and organizations really explain their story.
In my corporate days, we would spend millions of dollars, time, and energy trying to delineate market segments with; quantitative, demographic and even some behavioral data. And that’s where the missing circle comes in. It’s where the rubber meets the road.
Why, How and What are key elements to understanding and communicating a person or business’ story. But who do we tell that story to and how should we tell it? With so many channels available to us today, how do we know which to use without knowing who our best clients are?
WHY + WHO = Amazing Results
It starts with why, it ends with who.